Lead product designer with 10+ years building end-to-end digital products,4 of them inside regulated UAE banking. I work across the full stack of product design: discovery and research, systems architecture, design systems, and production UI in both English and Arabic.
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Experience
Senior UI/UX Consultant, Regional
Mashreq Bank ↗
July 2022 – Present
Dubai, UAE
- Regional design leadership across SME and retail banking for UAE and Egypt markets. Partner with Product, Engineering, and Compliance to ship regulated, accessible experiences on mobile and web.
- Led mobile SME onboarding for UAE — a frictionless KYC journey that lifted account acquisition 30%. Designed Egypt's first fully digital business banking onboarding solution, projected at 15K+ new SME accounts in year one. Built referral and loyalty UX driving a 20% retention uplift.
- Projects include: Business Banking Mobile App (UAE), Business Banking End-to-End Digital Journey (Egypt), Personal Banking Referral Programme, Loyalty System UX, Partners Digital Auto Loan.
Principal Product Designer
Integrant Inc. ↗
September 2021 – June 2022
San Diego, CA (Remote)
- Led a cross-functional UX team delivering IoT and healthcare products end-to-end, from research through delivery and QA.
- Led design of an award-winning medical platform for remote health monitoring, improving care access for elderly users. Built visual design language and customised design system components. Designed the AAM Financial Advisor portal, simplifying complex wealth data into actionable interfaces.
- Projects include: Kshemam HealthCare Android App, AAM Financial Advisor Portal, Ontellus Records Retrieval Dashboard.
Lead Product Designer
IoTBlue ↗
September 2018 – August 2021
Madrid, Spain
- Led a design team of 5–10 across research, prototyping, and delivery for a suite of IoT platform products and consumer mobile apps.
- Built the Cervello Design System from the ground up — component libraries, interaction patterns, and design governance across the product suite. Transformed PideTaxi into Spain's #1-rated taxi booking platform through a research-led UX overhaul. Developed a smart-cities IoT platform enabling zero-code smart facility applications.
- Projects include: Cervello IoT Platform, Cervello Design System, Cervello Alarm iOS, PideTaxi Android/iOS, Takasi Web App, Ferrovial Cross-Platform App.
Earlier
Femto15
Cairo (2018)
EAST
Cairo (2016–2017)
Freelance UI/UX
(2014–2016)
With Art
Cairo (2012–2014)
Skills
Research & Strategy
- User Interviews
- Journey Mapping
- Usability Testing
- Affinity Diagramming
- HEART Framework
- Competitive Analysis
Domain & Delivery
- Digital Banking & Fintech
- KYC / Onboarding Journeys
- SME & Corporate Banking
- IoT & Enterprise SaaS
- Agile · Lean UX
- Cross-Functional Leadership
Design & Systems
- Design Systems (Build & Governance)
- Information Architecture
- Interaction Design
- Visual & UI Design
- Prototyping
- Accessibility (WCAG 2.1 AA)
- Bilingual & RTL Design
Education
Helwan University, Cairo
Bachelor of Culture, Art & Design
Faculty of Art Education, 2011–2016
Languages:
Arabic (Native)English (Advanced)
Spanish (Basic)
Certifications:
- Designing the User Experience — University of Maryland, 2020
- UX Nanodegree — Udacity, 2019
- HTML5, CSS3, JavaScript, ASP.NET, SQL — Russian Culture Centre, 2014
- Graphic Design (Adobe CC) — Russian Culture Centre, 2012